Unlocking Hidden Value: Why Ancillary Revenue Matters in Multifamily—and How Konjo Can Help
When most people think about revenue in multifamily, they go straight to rent. And sure, rent will always be the headline. But if you're only focused on your base rents, you're missing a major part of the picture.
At Konjo Consulting, we work with owners and operators to uncover, optimize, and grow ancillary revenue streams—the extra income sources that, when done right, can add real value to your NOI without adding major overhead.
Here’s why ancillary revenue matters more than ever—and how we help you make the most of it.
💸 What Is Ancillary Revenue?
Ancillary revenue is any income your property earns that isn't base rent. Think of it as your property's side hustle—but with serious potential.
Some common examples include:
Parking fees and reserved spaces
Laundry machine income
Pet rent and pet amenities
EV charging fees
Storage unit rentals
Vending machines or package lockers
Bulk internet & cable agreements
Short-term rentals or furnished unit programs
Rooftop or common area leasing for events or cell towers
Many properties already have a few of these in place—but most are leaving money on the table by not actively managing or optimizing them.
📊 Why Ancillary Revenue Matters
Here’s the truth: every dollar of ancillary revenue adds value to your asset.
In fact, because of how multifamily assets are valued based on NOI and cap rates, even small increases in monthly income can translate into tens of thousands in property value.
For example:
A $25/month increase in income per unit across 100 units = $30,000 more per year.
At a 5% cap rate, that’s a $600,000 increase in asset value.
It’s real math—and real potential. The best part? Ancillary income is often more flexible and quicker to implement than changing rents.
🏘️ Residents Want Customization (and Will Pay for It)
Today’s renters expect more—and they’re often willing to pay a little extra for convenience, comfort, and personalization. From assigned parking to pet washing stations, modern renters see value in options.
Well-managed ancillary services:
Improve resident experience
Increase satisfaction and retention
Set your property apart in competitive markets
It’s not about nickel-and-diming—it’s about offering real value and capturing fair compensation for it.
🔍 How Konjo Helps You Find the Opportunities
Every property is different—and that’s why cookie-cutter solutions don’t work. At Konjo Consulting, we take a hands-on, portfolio-sensitive approach to help you make smarter ancillary revenue decisions.
We help you:
Audit your current income streams (and find what's missing)
Benchmark performance against similar properties or portfolios
Evaluate vendor agreements and renegotiate where needed
Identify new services that fit your resident profile
Build a strategy to roll out new revenue programs with minimal friction
You’ll walk away with a clear plan, real numbers, and the confidence to execute.
🛠️ Real Value. No Gimmicks.
We don’t push gimmicks. We focus on what works for your market, your building, and your team. Whether you need help on a single asset or across a portfolio, we’ll meet you where you are.
Because your property isn’t just a building—it’s a business. And every income stream counts.
✅ Ready to Boost Your NOI?
Let’s look at your current revenue model and explore what’s possible. Even a single change could unlock real value for your property.
👉 Book a Free Ancillary Revenue Review
📩 Or email us at info@konjoconsulting.com
